On 7 November, Avantium inaugurated its plant-based MEG (mono-ethylene glycol) demonstration factory in Chemie Park Delfzijl, the Netherlands, bringing industry yet another solution to reduce the reliance on fossil resources. The opening ceremonies were hosted by Nienke Homan, regional minister of the province of Groningen, the Netherlands and Avantium CEO Tom van Aken. Avantium additionally announced the naming of this innovative technology to produce plant-based MEG: Ray Technology™ - A Bright Step to The Future. The opening celebrated a significant milestone in commercializing the production of plant-based MEG, a vital ingredient in the production of polyesters widely used in textiles and packaging. Today, 99% of MEG is produced from fossil resources representing a value of approximately $25 billion. This market is expected to rapidly grow in the coming decades, providing a great opportunity for the introduction of plant-based MEG as part of the transition to a more renewable world. In addition to its sustainability advantages, the production of plant-based MEG with Ray Technology™ is cost competitive to fossilbased MEG. The Ray Technology™ demonstration plant with an industrially relevant capacity of 10 tons annually will also produce plant-based MPG (mono-propylene glycol) which is used in a diverse set of industries such as cosmetics, pharmaceuticals, food flavoring, and de-icing.